A regional financial services provider, that decided to stay anonymous, had just rolled out a new premium debit card with cashback and travel perks. They sent out thousands of emails to existing customers — but open rates were disappointing, and only a fraction of clients learned about the offer.
A faster way to spread the word
Instead of waiting for customers to «maybe read the email», the bank turned to Callo. The voice agent was loaded with a simple script to tell clients about the new card in a friendly, personal tone:
— Hi, this is [bankname]. We’re excited to let you know about our new premium debit card that gives you cashback on everyday purchases. Would you like to hear the details?
Customers could press 1 to connect to a manager, or press 2 to get more info by email/SMS.
The campaign results
In the first week of the campaign:
- 15 000 clients contacted automatically
- 4984 clients (30%) requested more info
- 2571 signed up for the new card
- Launch coverage achieved in days, not months
