GlowUp Beauty ran dozens of salons across the city. They were not struggling with quality — clients loved the treatments and often left glowing reviews. But life gets busy: people forget to rebook, put off self-care, or wait for a “special occasion”. As a result, chairs stayed empty more often than they should
Sometimes they just need a call
Instead of relying only on emails and promos, GlowUp added Callo’s voice agent to keep the connection alive. Clients got a warm, timely call:
— Hi Anna, it’s GlowUp. It’s been a while since your last visit — want to book a treatment this week? We’ve got a little thank-you discount waiting.
With one press of a button, clients could confirm or pick another time.
Suddenly, outreach felt less like marketing and more like genuine care — and because every answer was logged automatically, staff focused only on those who needed human attention.
We found a way to get clients back without constant promotions and newsletters. One call was more effective than dozens of emails
Marina Petrova, regional director, GlowUp Beauty
The payoff
One year after adding Callo, GlowUp’s loyalty numbers told a different story:
- 14 000 past clients reached automatically
- 3800 came back (27%)
- Over 5 271 620 ₴ in additional revenue from treatments and product upsells
- Staff saved 600+ hours they used to spend on reminder calls and messages
