Case Studies 4 min Feb 24, 2026

A clinic wanted honest feedback & stopped handing out paper forms

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For years, BrightSmile Dental relied on paper surveys left at the reception desk. Most patients were in a hurry to leave, and only a handful bothered to fill them out. Even those who did were often polite rather than honest. The clinic had no real way to know what patients truly thought — or why some never booked a follow-up

A way to really find out

BrightSmile turned to Callo’s voice surveys. Instead of paper forms, every patient received a short call the evening after their appointment. The AI agent asked just three questions: 
— On a scale from 1 to 10, how was your visit today?
— On a scale from 1 to 10, would you recommend us to a friend or colleague?
— Is there anything we could do better?
Because it felt quick, easy and “no pressure”, patients responded honestly. The bot logged every response straight into the clinic’s CRM, automatically tagging promoters and flagging detractors for follow-up.

Patients told us what really mattered, and we acted on it. Callo turned feedback into a tool for growth, not just a box-ticking exercise

Dr. Elaine Morris, director at BrightSmile Dental

Results

Within the first month:

  • Response rates jumped from under 8% with paper forms to 64% via voice surveys.
  • Average waiting time was cut by 10 minutes, which in turn boosted patient retention

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